Dean Karnazes to attempt 24hr Treadmill Record

Below is the initial press release about Dean Karnaze’s attempt at the 24hr treadmill record. It appears as though he was one marathon short in the end! Link Here is some other reporting on his attempt…..More

Link

ew Protein-Enhanced Sports Drink Proven to Increase Endurance up to 29
Percent
Ultramarathon Man Dean Karnazes Attempts World Record 24-Hour Endurance Run
Live in Times Square

PLANO, Texas, June 20 /PRNewswire/ — Wooden rackets at Wimbledon?
Leather helmets on the gridiron? High tops on the running track? Today’s
athletes wouldn’t think of using such outdated equipment. But the sports
drinks they wash down during a workout are functionally the same as they
were 30 years ago.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070620/NYW022A)
Accelerade, a product of Cadbury Schweppes Americas Beverages, is the
first protein-enhanced sports drink with a patented 4:1 carbohydrate-to-
protein ratio. While most sport drinks contain only carbohydrates and
electrolytes, Accelerade also incorporates protein and has been clinically
proven to extend endurance, speed muscle recovery and enhance rehydration.
“Accelerade is the biggest stride in sports drinks in over 30 years,”
said Jason Ash, vice president and general manager of Accelerade. “The use
of protein during exercise has been the secret weapon for serious athletes.
The patented 4:1 carbohydrate-to-protein ratio has been clinically proven
to increase endurance up to 29 percent over other sports drinks.”
World Record Endurance Run
To highlight the national launch of Accelerade, Dean Karnazes, often
considered one of the world’s the greatest endurance athletes, will attempt
to break the Guinness World Record for the longest run on a treadmill in a
24 hour period. The event will be broadcast live from the heart of New York
City in Times Square on June 21 as Karnazes runs on a platform on the side
of the Reuters building and broadcast live on http://www.accelerade.com. In
addition, Karnazes will help raise awareness and funding to find a cure for
prostate cancer through a partnership with Athletes for a Cure.
Accelerade Legacy
Endurance athletes have been using Accelerade for years in the powder
form. The launch of Accelerade as a ready-to-drink sports drink for the
mainstream consumer market is the culmination of more than a decade of
work. In the mid 1990s, top exercise physiologists teamed up to develop the
ideal sports drink that delivered superior endurance. They found that
protein, mixed in the right ratio to carbohydrates, was the key to
unlocking superior performance over conventional sports drinks that
contained only carbohydrates and electrolytes. Introduced in a sports drink
powder format in 2001, Accelerade quickly became the product of choice for
athletes seeking to improve their performance and speed their recovery.
With the introduction of 20-ounce ready-to-drink bottles, Accelerade will
now be conveniently available to anyone looking to go the extra mile in
their training regimen.
In a clinical study published in Medicine & Science in Sports &
Exercise, a leading sports performance journal, Dr. Michael J. Saunders
compared a protein-enhanced sports drink to an ordinary sports drink to
determine the effect on endurance performance in trained cyclists. The
findings revealed that individuals who consumed a protein-enhanced sports
drink during exercise showed a 29 percent improvement in endurance over
those consuming a carbohydrate-only sports drink.
Product Use and Ingredients
Consumers have traditionally recognized the inclusion of protein within
their diets for general health and wellness. Introducing the Accelerade
protein-enhanced advantage into an athletes exercise routine provides
functional benefits to get the most out of their workout.
Accelerade’s patented 4:1 carbohydrate to protein formula has been
clinically shown to:
— Extend endurance up to 29 percent over ordinary sports drinks
— Speed muscle recovery by reducing muscle damage and soreness
— Enhance rehydration by facilitating the absorption of fluid
The amount of Accelerade to consume during exercise depends upon the
type and intensity of activity taking place, air temperature, body size and
fitness level. Recommended fluid replacement should include 12-20 ounces
approximately two hours before a workout, two to three ounces every 10 to
15 minutes during a workout and at least 20 ounces per pound of weight loss
after a workout.
Accelerade is an advanced sports drink that offers premium ingredients
including filtered water and whey protein isolates, the most pure form of
whey protein available. In addition to protein, Accelerade contains 15
grams of carbohydrates per eight ounces primarily in the form of simple
sugars and fast-acting carbohydrates as a source of quick energy. It does
not contain high-fructose corn syrup, typically found in other sports
drinks.
Availability and Flavors
Accelerade 20-ounce bottles are available nationwide in convenience and
gas, grocery and specialty retail channels in four flavors: Fruit Punch,
Mountain Berry, Peach Mango and Citrus Grapefruit. Additional information
on product and availability can be found online at http://www.accelerade.com.
About CSAB
Accelerade is a leading brand in the beverage portfolio of Plano,
Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary
division of Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest
producers of soft drinks and premium beverages in the Americas. CSAB’s
brand portfolio includes Accelerade, 7 UP, Dr Pepper, Snapple, Mott’s Apple
Juice and Apple Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry,
Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland
House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket
Nectars and other well-known consumer brands. For additional information on
CSAB and its products, visit http://www.brandspeoplelove.com.