ECCO sponsors World’s Longest Run

Posted on June 4, 2008 by



Press release, June 2008

ECCO sponsors world’s longest run

ECCO is sponsoring 36-year-old Jesper Olsen from Denmark on the world’s longest run, which starts out from Norkapp in Norway on 1 July. Two years later and 40,000 kilometres richer in experiences from four continents, the Farum native will arrive in New Foundland, Canada on 15 September 2010, having created a new world record. ECCO anticipates that Jesper will wear out as many as 40 pairs of ECCO RXP 6010 running shoes to complete the race, which also takes place in Denmark.

This is the second time the young political science graduate is tempting fate and setting off around the globe. The previous time was in 2004, when Jesper clocked up 26,000 km latitudinally around the world between 1 January 2004 and 23 October 2005. That was the longest documented run ever. This time, the tour will be clocked up longitudinally. “I feel motivated about following in the footsteps of great explorers like Vitus Bering and Roald Amundsen. Crossing tundra, desert and tropical rainforest – the world’s unique ecological systems that we must strive to take good care of. I’m also motivated by setting records, but that’s not my main reason for setting out on this journey of discovery,” Jesper Olsen explains.

Jesper Olsen has been running since he was 12. His career started in the Danish Heart Foundation’s fitness club, where he taught himself to run on the body’s terms. “It’s important to run in a way that’s healthy for the body,” the runner points out. ECCO’s Event and Sponsorship Manager, Morten Lauge Jensen, explains why ECCO wanted to support Jesper’s project. “ECCO has a charity programme – ECCO Walk for Life – which promotes health, children and the environment. Jesper’s passion to run for bodily health and at the same time to shed light on the world’s natural treasures combines two of the three areas we support in a single project – the environment and health,” Lauge Jensen explains.

Jesper ran his first marathon when he was 15. Since then, he has beaten all the Danish running records for the 100 km and 50 km. He has had three international starts in 6-day runs and won in Melbourne in 2004, Nice in 2007, and most recently Johannesburg in 2008.

The route

The 40,000 km is run in stages of 50 km per day. The route goes from Norkapp in Norway, through Finland and Sweden before also passing through Jesper’s home country of Denmark during the period from 24 to 28 August. Then Jesper will run through Germany, Poland, Slovenia, Hungary, Romania and Turkey before rising to the challenge of running in several African countries. In Cape Town, Jesper will be half way. Then he sails to the southern tip of South America and runs up the east side of the continent before finally running the length of the eastern side of the USA, ending up in New Foundland, Canada in September 2010. The exact itinerary can be followed either at www.ecco.com/worldrun or on Jesper’s own website www.worldrun.org.

Equipment

For the whole route, Jesper will be equipped with a LifePilot GPS, which enables online broadcasting with live images and sound. People will also be able to get in touch with Jesper via e-mail most of the time. A number of rest days are included, when Jesper will have the opportunity to reply to e-mails and give interviews to the press. Jesper will be running together with the 32–year-old Australian runner Sarah Barnett.

Run a Marathon with Jesper in Denmark

When Jesper Olsen comes through Denmark, he will challenge everyone who feels brave enough to run a marathon from Kronborg Castle in Helsingør to Østerbro in the centre of Copenhagen with the long-distance runner himself! That will be on 24 August at 10.00 am, when you can join Jesper Olsen in front of Kronborg Castle to run along Strandvejen and arrive at Gunnar Nu Plads, Østerbro, at about 2.30 pm. For further information about this marathon, or to sign up, click on http://www.5-taarns-marathon.dk.


For further information, please contact:

ECCO A/S:

Morten Lauge Jensen

Telephone +45 7491 1380

E-mail mlj@ecco.com

House of Communication A/S:

Annette Spanggaard

Telephone +45 3322 0020

annette@houseofcommunication.com

Or follow Jesper Olsen’s run at:

www.worldrun.org